The fastest tell is a firm price given before anyone counted anything, and the second fastest is high PSI aimed at something soft. Most bad exterior cleaning jobs are predictable from the first phone call. Here are the red flags that actually predict damage, surprise charges, and no-shows, and the handful of things homeowners flag that are actually fine.
In rough order of damage done: one, someone points a pressure washer at siding, a shingle roof, or a window seal and calls it power washing. Two, a firm whole-house price quoted sight-unseen, with no pane count and no square-foot measurement. Three, no certificate of insurance, or a screenshot of one instead of a current copy from the agent. Four, a promise to remove hard water spots from glass nobody has inspected. Five, urgency: the price expires tonight, the crew is already in your neighborhood. Six, a large deposit, especially cash or a personal payment app. Seven, a recurring plan with a contract, an auto-renew, and a cancellation fee. The first one can cost you thousands in siding or glass. The rest cost you money and a wasted Saturday. Anything on this list is enough to end the call.
Idaho does not license window cleaning or pressure washing as a trade, so no state board is vetting anybody and every check is yours to run. Ask for a certificate of general liability insurance sent by the agency, not forwarded as a photo; $1 million per occurrence and $2 million aggregate is the normal residential level. Ask for the legal business name and a physical address, then confirm they match. Ask who physically shows up, because a subcontracted crew means the company you vetted is not the company on your ladder. On door-knock sales, the federal Cooling-Off Rule gives you three business days to cancel most sales of $25 or more made at your home, and a salesperson who does not volunteer that is counting on you not knowing it. A quote that exists only as a text message with no written scope is not a quote.
This is where a real operator gives themselves away in one sentence. Vinyl, painted lap siding, stucco, and hardboard get soft washed: the chemical does the work and the rinse stays under roughly 500 PSI at the surface. That is why house washing prices out at $0.18 per square foot as a soft wash and not as pressure. Concrete flatwork is different, 3,000 to 4,000 PSI through a surface cleaner is routine, and that exact setup aimed at siding drives water behind the boards and blows out caulk joints. Asphalt shingles should never see pressure at all; the roofing industry's own guidance is chemical treatment only, because pressure strips granules and shortens the roof. Wood decks want 500 to 1,200 PSI, a 25 to 40 degree tip, and a foot of standoff. And temperature is real here: below about 40 degrees, sodium hypochlorite slows down and rinse water starts freezing on the wall, which is why Treasure Valley house washing effectively closes from late November into March.
Read the guarantee instead of the headline. A rain guarantee should state a length and a scope; Reflekt's is seven days and covers rain spotting on exterior glass, not sprinkler overspray, which is a different problem with a different fix. A satisfaction guarantee with no timeframe and no remedy is a slogan. On money: a routine residential job in the $199 to $600 range needs no deposit at all, and a company asking for half up front in cash is managing its own cash flow with yours. Custom holiday lighting is the one honest exception, because the material is cut for your roofline. On recurring work, no contract should be required, cancellation should cost nothing, and the discount should be disclosed in dollars rather than vibes. Reflekt's memberships have no contract, and quarterly saves $100 per cleaning. Pay by card or invoice to a business name, never a personal payment-app handle.
Some things homeowners penalize are actually good signs. A company that asks for photos or your full address before quoting is measuring, not stalling. A company that declines your job, say a pressure wash on 1920s wood sash, is protecting you. Windows left visibly wet after a pure-water clean are the method working; deionized water dries with nothing in it. A young company is a legitimate thing to weigh, and we will not pretend otherwise: Reflekt started in April 2025 and has 4.9 stars across 115+ Google reviews, which is a shorter record than a ten-year competitor. Now the part that costs us: do not buy a house wash on chalking, oxidized paint, because soft washing lifts the chalk unevenly and you end up needing paint, not cleaning. And hard water etching is corroded glass, not a deposit. No chemical, razor, or soap removes it. Mild cases sometimes improve with cerium oxide polishing; severe ones need new glass, often $200 to $600 per insulated unit.
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Using the word power washing for siding or a shingle roof. Those surfaces need a soft wash where chemistry does the work and rinse pressure stays around 500 PSI, and high pressure on them drives water behind boards, blows out caulk, and strips roof granules. It is the only red flag on this list that can cost you thousands instead of a wasted afternoon, and it surfaces in the first two minutes of any phone call.
No, that is the opposite of a red flag. Window cleaning prices off pane count and pressure washing prices off measured square footage, so a firm number produced before anyone counted or measured is a guess that gets corrected in your driveway. A range over the phone is fine. Photos, a site visit, or an online tool that walks through your actual window count is better. Refusing to guess is a sign somebody is pricing honestly.
For routine residential work in the $199 to $600 range, no. There is no material to buy and no custom fabrication, so a deposit funds the company's cash flow, not your job. Large cash deposits and personal payment-app requests are the classic setup for a no-show. Custom holiday lighting is the honest exception, since the strands get cut to your roofline. Otherwise, pay by card or invoice to a registered business name after the work is done.
Ask for a certificate of general liability insurance sent directly from their insurance agency rather than forwarded as a screenshot, and check the expiration date. Typical residential coverage is $1 million per occurrence and $2 million aggregate. For HOA, commercial, or property-management work, ask to be named as an additional insured. Idaho does not license this trade, so nothing external is vetting these companies and an uninsured ladder against your second story is a risk you personally absorb.
Sometimes, and any company that promises it without looking at the glass is a red flag. Fresh mineral deposits sitting on the surface usually come off. Etching, where sprinkler or canal water has actually corroded the glass, is permanent damage rather than dirt, and no chemical, razor, or soap touches it. Mild etching occasionally improves with cerium oxide polishing. Severe etching needs replacement glass, commonly $200 to $600 per insulated unit. Ask for a wet test before you pay for restoration.
Not by itself, though it is fair to weigh. What matters more is whether the checkable things hold up: current insurance from the agent, a written scope with a stated pane count or square footage, a guarantee with a real timeframe, no contract locking you in, and a public review history you can read rather than a star average. Reflekt was founded in April 2025, so a ten-year competitor has a longer record. Test one visit with no contract and judge the result.
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